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Amherst Media
Amherst Media is the world's leading publisher of instructional photography books.
_____________________
Introducing selected titles:
Doug Box’s Guide To Posing For Portrait Photographers published by Amherst Media in 2009. In this title you will learn how to present the body to flatter your subject’s physique and how the composition and lighting should work with the pose to draw and hold the portrait viewer’s attention. The book features a wide array of images of a variety of subjects. Doug Box, acclaimed photographer and instructor takes you step by step through the process with techniques for posing. You will find out how composition and posing are interconnected, how to make lighting and posing work together seamlessly, about corrective posing techniques for addressing concerns your subject may have about their appearance,, about using activity-based posing to create more dynamic images, and much more.
![[Untitled]](http://image.wetpaint.com/image/1/ncLbMcTZp_bmYprlLcZGog69785/GW93H119 "[Untitled]")
Commercial Photography Handbook: Business Techniques for Professional Digital Photographers by Kirk Turk published by Amherst Media in 2009. This title will teach you how to find clients who will pay enough to make the business profitable, how to effectively advertise the things that make your business different from competitors, how to make sure that the business continues to evolve and grow. You will find out about the history of commercial photography, licensing, copyrights, usage fees, pricing, the legal aspects of commercial photography, the role of stock photography, tips for developing a successful marketing program, and much more. You will master the skills needed to make important financial decisions, minimizing your overall business expenses and maximizing your profit.
Posing And Lighting Techniques: for studio portrait photography by J. J. Allen published by Amherst Media in 2000. This book will teach you to create outstanding portraits with professional posing and lighting techniques. This title contains information on the posing techniques for head and shoulders, full-length portraits, portraits of couples, family and group portraits. Also you will find there information on lighting techniques for placing the main and fill lights, lighting the background, high and low key set-ups, using accent lights, selecting and using light modifiers, area lighting techniques, ratio control, and many more.
J. J. Allen is a professional photographer and studio owner. His successful career spans over 4 decades. For many years, he was writing on many different photographic topics for The Rangefinder magazine.
Black & White Photography Techniques with Adobe Photoshop by Maurice Hamilton published by Amherst Media in 2006. The traditional chemical darkroom provides photographers the means to control the processing of black-and-white images. Now photographers able to utilize a broader range of creative techniques to produce fine-art prints. The purpose of this book is to describe and illustrate techniques to create professional black-and-white prints in the digital darkroom. Because Adobe Photoshop is a powerful program, it represents the primary imaging program...
This book contains the following information:
- Understanding the Zone System and how to apply it in digital photography;
- Analyzing images precisely using histograms;
- Setting the correct white and black points;
- Adjusting problem areas for flawless results;
- Optimizing the conversion from color to black and white;
- Applying precise tonal corrections for images that reflect your creative vision;
- Adding color and special effects to black and white images;
- Printing techniques for fine-art images.
Maurice Hamilton is an award-winning nature and travel photographer based in L.A.
Monte Zucker's Portrait Photography Handbook first published by Amherst Media in 2008.
Monte Zucker is one of the world most acclaimed photographers. Nearly 60 years, he was producing portraits and wedding photography, and being recognized as a leading portrait teacher.
An inspiration for other photographers, he was a member of the elite Camera Craftsmen of America and named a Canon Explorer of Light. In 2002, he was named Photographer of the Year by the United Nations.
This remarkable title was completed shortly before Monte Zucker's death in 2007, and is an invaluable guide to his flawless lighting and glamorous posing techniques.
This very informative handbook contains all you need to know about portrait photography, and explores the following features: setting the goals as a portrait photographer; preparing for the session with an effective consultation; selecting appealing backgrounds; analyzing the subject's appearance to determine the most flattering way to photograph them; understanding the fundamentals of good posing; tips for making final adjustments and refinements to the pose; posing techniques for the group...
Photographer's Guide to Wedding Album Design and Sales (Second Edition) by Bob Coates published by Amherst Media in 2008.
This educational and informative title features:
-editing images and arranging them;
-shooting the wedding images with the album in mind;
-designing creative page layouts that reflect the tastes and the spirit of the bride and groom;
-selecting from among the many album products on the market - from magazine-style digital albums to traditional book.
This book teaches the practices and techniques; the photographers in all demographics can learn how to give their clients the "Upscale" feel... Bob Coates explores the process, he shows the possibilities and offers suggestions for enhancing photographs. The photographers discuss the creative process and choices, and how they market their work...
Big Bucks Selling Your Photography: A Complete Photo Business Package for All Photographers (4th edition) by Cliff Hollenbeck published by Amherst Media in 2007.
Who is Cliff Hollenbeck? He is a leading photographer, film maker, and author in the travel industry. He specializes in commercial and editorial image making for major airlines, cruises lines, advertising agencies, magazines, book publishers, and tourism associations around the world. Cliff has twice been named Travel Photographer of the Year by the Society of America Travel Writers. To get Big Bucks Selling Your Photography you will need to focus on the following ingredients: commitments, competence, quality product, outstanding service, goals, organization, humour, persistence, family wealth. Success in the profit0oriented business requires talents, most of which can be learned or imitated to make a decent living.
Cliff Hollenbeck will teach you to keep things simple and let others know you are busy an successful. Self-confidence is the strongest asset you can possess, and if you want to make Big Bucks selling your photography, you must dedicate your life to the business of photography. Cliff Hollenbeck writes: "It's okay to dream, but it is not okay to be a dreamer." This remarkable book is the guide to your business success: you will learn how turn your dreams into goals and then reality.
Lighting for Photography: Techniques for Studio and Location Shoots by Dr. Glenn Rand published by Amherst Media in 2008. This very informative and educational title will teach you how to control light effectively and make all of your images come to life. Lighting for Photography: Techniques for Studio and Location Shoots features the following subjects:
-understanding the physics of light and how it affects your photography;
-controlling the quality of light for softer or more dramatic effects;
-metering techniques for flawless exposures;
-using light to create an enhanced sense of depth, accentuate form, and real texture;
-lightning techniques for challenging subjects and surfaces;
-selecting effective lighting equipment.
Fully illustrated with color and black-and-white photographs, this book is a fabulous guide into the world of the basic functions and potentials of light, and covers "the hows and whys" of light and lighting - Dr. Glenn Rand gives a complete understanding of photographic lighting.
Master Guide for Glamour Photography: Digital Techniques And Images by Chris Nelson published by Amherst Media in 2007. This book will help you to master the skills you need to create elegant and alluring portraits. Creating flattering portraits of real women requires three basic skills: a style that flatters feminine figures and faces, interpersonal skills to perceptively workwith female clients, a solid marketing plan.
This book feature understanding each client unique needs; developing lighting and posing strategies that minimize problem areas; creative ideas for indoor and studio shots, taking glamour portraits on location and much more.
References:
www.amherstmedia.com/
Category:
Articles
Book Publishing
_____________________
Introducing selected titles:
Doug Box’s Guide To Posing For Portrait Photographers published by Amherst Media in 2009. In this title you will learn how to present the body to flatter your subject’s physique and how the composition and lighting should work with the pose to draw and hold the portrait viewer’s attention. The book features a wide array of images of a variety of subjects. Doug Box, acclaimed photographer and instructor takes you step by step through the process with techniques for posing. You will find out how composition and posing are interconnected, how to make lighting and posing work together seamlessly, about corrective posing techniques for addressing concerns your subject may have about their appearance,, about using activity-based posing to create more dynamic images, and much more. Commercial Photography Handbook: Business Techniques for Professional Digital Photographers by Kirk Turk published by Amherst Media in 2009. This title will teach you how to find clients who will pay enough to make the business profitable, how to effectively advertise the things that make your business different from competitors, how to make sure that the business continues to evolve and grow. You will find out about the history of commercial photography, licensing, copyrights, usage fees, pricing, the legal aspects of commercial photography, the role of stock photography, tips for developing a successful marketing program, and much more. You will master the skills needed to make important financial decisions, minimizing your overall business expenses and maximizing your profit.Posing And Lighting Techniques: for studio portrait photography by J. J. Allen published by Amherst Media in 2000. This book will teach you to create outstanding portraits with professional posing and lighting techniques. This title contains information on the posing techniques for head and shoulders, full-length portraits, portraits of couples, family and group portraits. Also you will find there information on lighting techniques for placing the main and fill lights, lighting the background, high and low key set-ups, using accent lights, selecting and using light modifiers, area lighting techniques, ratio control, and many more.J. J. Allen is a professional photographer and studio owner. His successful career spans over 4 decades. For many years, he was writing on many different photographic topics for The Rangefinder magazine.
Black & White Photography Techniques with Adobe Photoshop by Maurice Hamilton published by Amherst Media in 2006. The traditional chemical darkroom provides photographers the means to control the processing of black-and-white images. Now photographers able to utilize a broader range of creative techniques to produce fine-art prints. The purpose of this book is to describe and illustrate techniques to create professional black-and-white prints in the digital darkroom. Because Adobe Photoshop is a powerful program, it represents the primary imaging program...This book contains the following information:
- Understanding the Zone System and how to apply it in digital photography;
- Analyzing images precisely using histograms;
- Setting the correct white and black points;
- Adjusting problem areas for flawless results;
- Optimizing the conversion from color to black and white;
- Applying precise tonal corrections for images that reflect your creative vision;
- Adding color and special effects to black and white images;
- Printing techniques for fine-art images.
Maurice Hamilton is an award-winning nature and travel photographer based in L.A.
Monte Zucker's Portrait Photography Handbook first published by Amherst Media in 2008.Monte Zucker is one of the world most acclaimed photographers. Nearly 60 years, he was producing portraits and wedding photography, and being recognized as a leading portrait teacher.
An inspiration for other photographers, he was a member of the elite Camera Craftsmen of America and named a Canon Explorer of Light. In 2002, he was named Photographer of the Year by the United Nations.
This remarkable title was completed shortly before Monte Zucker's death in 2007, and is an invaluable guide to his flawless lighting and glamorous posing techniques.
This very informative handbook contains all you need to know about portrait photography, and explores the following features: setting the goals as a portrait photographer; preparing for the session with an effective consultation; selecting appealing backgrounds; analyzing the subject's appearance to determine the most flattering way to photograph them; understanding the fundamentals of good posing; tips for making final adjustments and refinements to the pose; posing techniques for the group...
Photographer's Guide to Wedding Album Design and Sales (Second Edition) by Bob Coates published by Amherst Media in 2008.
This educational and informative title features:
-editing images and arranging them;
-shooting the wedding images with the album in mind;
-designing creative page layouts that reflect the tastes and the spirit of the bride and groom;
-selecting from among the many album products on the market - from magazine-style digital albums to traditional book.
This book teaches the practices and techniques; the photographers in all demographics can learn how to give their clients the "Upscale" feel... Bob Coates explores the process, he shows the possibilities and offers suggestions for enhancing photographs. The photographers discuss the creative process and choices, and how they market their work...
Big Bucks Selling Your Photography: A Complete Photo Business Package for All Photographers (4th edition) by Cliff Hollenbeck published by Amherst Media in 2007.Who is Cliff Hollenbeck? He is a leading photographer, film maker, and author in the travel industry. He specializes in commercial and editorial image making for major airlines, cruises lines, advertising agencies, magazines, book publishers, and tourism associations around the world. Cliff has twice been named Travel Photographer of the Year by the Society of America Travel Writers. To get Big Bucks Selling Your Photography you will need to focus on the following ingredients: commitments, competence, quality product, outstanding service, goals, organization, humour, persistence, family wealth. Success in the profit0oriented business requires talents, most of which can be learned or imitated to make a decent living.
Cliff Hollenbeck will teach you to keep things simple and let others know you are busy an successful. Self-confidence is the strongest asset you can possess, and if you want to make Big Bucks selling your photography, you must dedicate your life to the business of photography. Cliff Hollenbeck writes: "It's okay to dream, but it is not okay to be a dreamer." This remarkable book is the guide to your business success: you will learn how turn your dreams into goals and then reality.
Lighting for Photography: Techniques for Studio and Location Shoots by Dr. Glenn Rand published by Amherst Media in 2008. This very informative and educational title will teach you how to control light effectively and make all of your images come to life. Lighting for Photography: Techniques for Studio and Location Shoots features the following subjects:-understanding the physics of light and how it affects your photography;
-controlling the quality of light for softer or more dramatic effects;
-metering techniques for flawless exposures;
-using light to create an enhanced sense of depth, accentuate form, and real texture;
-lightning techniques for challenging subjects and surfaces;
-selecting effective lighting equipment.
Fully illustrated with color and black-and-white photographs, this book is a fabulous guide into the world of the basic functions and potentials of light, and covers "the hows and whys" of light and lighting - Dr. Glenn Rand gives a complete understanding of photographic lighting.
Master Guide for Glamour Photography: Digital Techniques And Images by Chris Nelson published by Amherst Media in 2007. This book will help you to master the skills you need to create elegant and alluring portraits. Creating flattering portraits of real women requires three basic skills: a style that flatters feminine figures and faces, interpersonal skills to perceptively workwith female clients, a solid marketing plan.
This book feature understanding each client unique needs; developing lighting and posing strategies that minimize problem areas; creative ideas for indoor and studio shots, taking glamour portraits on location and much more.
References:
www.amherstmedia.com/
Category:
Articles
Book Publishing
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