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Alpha Books/Penguin Group USA
Alpha was formed as a computer book imprint in 1991 .
In 1993 it introduced the successful Complete Idiot's Guide® series, which quickly branched out into other categories.
Alpha became the part of Macmillan General Reference in 1995, and was retained by Pearson Education when Macmillan General Reference was sold in 1999.
The imprint joined Penguin Group (USA) in 2003.
Today, Alpha publishes Complete Idiot's Guides in 30 categories and has sold over 20 million copies in 26 languages. Top selling titles include The Complete Idiot's Guide to Learning Spanish 4th Edition, The Complete Idiot's Guide to Understanding Catholicism 3rd Edition, The Complete Idiot's Guide to Music Theory 2nd Edition, and The Complete Idiot's Guide to Buying and Selling a Home 5th Edition. With the slogan "knowledge for life," Alpha brings original non-fiction and how-to titles to adults who seek to learn new skills or enrich their lives. In addition to Complete Idiot's Guides, Alpha publishes other series including Alpha Teach Yourself in 24 Hours, On a Shoestring, At Your Fingertips, and single titles such as Don't Retire: Rewire and Parenting with Dignity. Marie Butler-Knight is the Vice-President and Publisher. She was was the founding publisher of Alpha Books and led the imprint until 1995. She served as publisher of Que Consumer Reference Group, then Webster's New World Dictionary and Arco (test prep) until 1999. In 1999 she returned to head Alpha under Pearson.
_____________________
Introducing selected titles:
This informative and helpful book Includes detailed explanations of the various forms of the disease and simptoms, describes the full range of traditional medical treatments from prescription drugs and physical therapy to surgery, as well as alternative treatments including supplements, super foods, and detox; coping methods such as meditation and lifestyle changes and more.
Soccer Basics: Essential Rules and Strategies for Coaches, Players, and Parents by Sam Borden published by Alpha Books (Penguin Group) in 2009.
“When it comes to soccer, you must have to use your head.” Soccer is one of the fastest growing sports in USA. This invaluable book will teach you the fundamentals of soccer, no matter you are parent, player, or coach. Reader will find here: the rules of the game, players positions, and an overview of the playing field; techniques, skills, and drills for offensive and defensive positions; proper jerseys, uniforms, and protective gear. Sam Borden covered sports in NY Daily News for 5 years, and served as a guest analyst an SportsCenter, Quite Frankly with Stephen A. Smith, and Daily News Live!
The Complete Idiot's Guide to The Psychology of Happiness by Arlene Matthews Uhl published by Alpha Books in 2008.
Arlene Matthews Uhl is a former psychologist, a professor of developmental psychology. Her book The Complete Idiot's Guide to The Psychology of Happiness is the "prescriptions for happiness from the new field of positive psychology."
An increasing number of psychologists have become interested in positive psychology. Their enthusiasm has captured the attention of countless people who intrigued with the idea of developing skills that can improve the quality of their lives. This remarkable and relevant title offers insights into human nature and techniques that will help you simply achieve the joy. Arlene Matthews Uhl makes her accents on the power of optimism and humour, the benefits of engaging in playful behavior and artistic expression, the power of meditation and exercise, and the importance of nurturing positive relationships...
She thinks that there's a science to being happy, and offers to uncover the history of the human quest for happiness, develop resilience by cultivating your talents and values, find contentment in your job, help others - and gain a new sense of satisfaction...
The Complete Idiot's Guide to Learning Spanish (4th Edition, with interactive AV book, a revolutionary audio and video learning tool for computer or MP3 player) by Gail Stein published in 2006 by Alpha Books, a member of the Penguin Group USA. It is a self-teaching guide that provides the student of Spanish with the necessary tools to learn and assimilate this language. Each chapter is dynamical, with practical aspects that help build student's vocabulary and language structure. This fabulous and easy-going title also focuses on the very important cultural nuances. With this unique book the students not only learn linguistic system of Spanish, but also the Spanish culture, common idiomatic expressions and body language pertinent to Spanish. This guide shows exactly how to develop or improve your speaking and writing skills...
We have been inspired by French films, literature, art, music... The most simple statements sound better in French...
For years, French teachers have used Gail Stein's French language books in theirs classrooms to aid in teaching the complexity and nuances to their students. In this, 4th edition of The Complete Idiot's Guide Learning French, Gail Stein brings her considerable skills as an educator to the general public and offers the individual learner a practical guide to learning French.
This fabulous book will teach you how to do in en francais: - make introductions, tell time and use numbers, give and ask for directions, order a great meal, socialize at parties and clubs, ask the right questions when shopping, describe yourself and your family, get to know new friends, run everyday errands... This best-selling title was published by Alpha Books in 2006 and available with interactive AV book, a revolutionary audio and video learning tool for computer or MP3 player..
The Complete Idiot's Guide to Arranging and Orchestration: A note-by-note approach to creating great-sounding arrangements by Michael Miller published by Alpha in 2007.
A composition without an arrangement is just a melody and chorus. To create a finished musical work, composers need to arrange and orchestrate it. It doesn't matter what kind type of ensemble you're writing for, arranging is important. In this very informative book all different types of arrangements are covered. Even more. The Complete Idiot's Guide to Arranging and Orchestration built on the information presented in Michael Miller's previous music theory and composition books to teach the specific skills needed to arrange and orchestrate different type of music. This fabulous title will teach you how to: extend a basic composition into a sophisticated arrangement, create more exciting harmonies with chord extensions and substitutions, utilize different voicing and voice leading, experiment with melodies and counter-melodies, adapt an arrangements for players and singers of different ages and skill levels, explore modern arranging techniques by building a recording track from the bottom up, uncover the many methods of arranging a popular song - and build a rhythm track fro the bottom up...
The Complete Idiot's Guide to Drawing Superheroes & Villains (illustrated) by Matt Forbeck and Yair Herrera published by Alpha in 2008. This title suggests: "Don't keep your super artistic identity a secret!" The Complete Idiot's Guide to Drawing Superheroes & Villains will guide you step-by-step in drawing an exciting new cast of characters and will help you unleash your imagination to create your own superb. In this title you'll find more than 400 color illustrations, experts tips on how to draw a wide variety of characters, high-tech design ideas, sidekicks and other supporting characters for your universe...
The Complete Idiot's Guide to Drawing Superheroes & Villains is the fabulous journey with Matt Forbeck and Yair Herrera in the mysterious and fascinating Art world.
Every Manager's Desk References published by Alpha in 2002.
This title is the resource for the skills manager need. Organized for ease-of-reference, Every Manager's Desk References lets you quickly find the precise information you need, to help deal with an issue at hand or come up to speed on a new area of responsibility. In this informative title reader will find an ideas about: managing time and stress plus getting organized, mastering project management and leadership, running meetings and conducting job interviews, dealing with business correspondence, financial reports and presentations, providing customer service, motivating your team... and many more.
The Complete Idiot's Guide to Starting and Running a Retail Store: Stock up on surefire strategies for success by James E. Dion published by Alpha in 2008.
James E. Dion is an internationally known consultant, speaker, trainer, and author of the industry classics Retail Selling Ain't Brain Surgery, It's Twice as Hard, and Start and Run a Retail Business.
The Complete Idiot's Guide to Starting and Running a Retail Store will show how to get into this business: information on permits, registration, licenses, and other legal paperwork; advice on hiring, training, and motivating reliable employees; exceptional customer service techniques; creative tips on how to merchandise and market your store... This invaluable book is a guide into the world of the ever-changing and complex retail store business with unique concept that fills a niche in a way no one else is doing... This title published by Alpha in 2008.
The Complete Idiot's Guide to Music History: From pre-historic Africa to classical Europe to American popular music by Michael Miller published by Alpha Books in 2008. This engaging book will show how music history can be fascinating and exciting. With the help of this entertaining and educational title you'll get a pitch-perfect understanding of how music has followed human development, and world events. The Complete Idiot's Guide to Music History contains:
-a centuries-spanning overview of influential composers and important musical styles;
-a vibrant perspective on important musical developments;
-toe-tapping coverage of classical, popular, and world music;
-expert suggestions for building a diverse music library.
Michael Miller has wrote more than 80 books over the past two decades. His most successful music books include The Complete Idiot's Guide to Music Theory, and many more.
The Complete Illustrated Idiot's Guide to Anatomy: Get the inside story on the human body! by Mark F. Seifert, Ph.D., published by Alpha in 2008. This title helps you understand what goes on in the human body from head to toe. The Complete Idiot's Guide to Anatomy is step-by-step explanation with hundreds of photos and illustrations. You will find there information on:
- skin - how it's made and what it does for the body;
- the heart, capillaries, and other parts of the cardiovascular system;
- the intricate structure of the peripheral nervous system;
- the ways the different regions of the body work together; and more.
Mark F. Seifert is a professor of anatomy and cell biology at Indiana University School of Medicine.
References:
www.penguin.com
Category:
Articles
Book Publishing
In 1993 it introduced the successful Complete Idiot's Guide® series, which quickly branched out into other categories.
Alpha became the part of Macmillan General Reference in 1995, and was retained by Pearson Education when Macmillan General Reference was sold in 1999.
The imprint joined Penguin Group (USA) in 2003.
Today, Alpha publishes Complete Idiot's Guides in 30 categories and has sold over 20 million copies in 26 languages. Top selling titles include The Complete Idiot's Guide to Learning Spanish 4th Edition, The Complete Idiot's Guide to Understanding Catholicism 3rd Edition, The Complete Idiot's Guide to Music Theory 2nd Edition, and The Complete Idiot's Guide to Buying and Selling a Home 5th Edition. With the slogan "knowledge for life," Alpha brings original non-fiction and how-to titles to adults who seek to learn new skills or enrich their lives. In addition to Complete Idiot's Guides, Alpha publishes other series including Alpha Teach Yourself in 24 Hours, On a Shoestring, At Your Fingertips, and single titles such as Don't Retire: Rewire and Parenting with Dignity. Marie Butler-Knight is the Vice-President and Publisher. She was was the founding publisher of Alpha Books and led the imprint until 1995. She served as publisher of Que Consumer Reference Group, then Webster's New World Dictionary and Arco (test prep) until 1999. In 1999 she returned to head Alpha under Pearson.
_____________________
Introducing selected titles:
| The Complete Idiot's Guide to Arthritis by Amye L. leong, Neal S. Bimbaum, and Karen K. Brees published by Alpha in 2009. | ||
| |
Soccer Basics: Essential Rules and Strategies for Coaches, Players, and Parents by Sam Borden published by Alpha Books (Penguin Group) in 2009.
“When it comes to soccer, you must have to use your head.” Soccer is one of the fastest growing sports in USA. This invaluable book will teach you the fundamentals of soccer, no matter you are parent, player, or coach. Reader will find here: the rules of the game, players positions, and an overview of the playing field; techniques, skills, and drills for offensive and defensive positions; proper jerseys, uniforms, and protective gear. Sam Borden covered sports in NY Daily News for 5 years, and served as a guest analyst an SportsCenter, Quite Frankly with Stephen A. Smith, and Daily News Live!
The Complete Idiot's Guide to The Psychology of Happiness by Arlene Matthews Uhl published by Alpha Books in 2008. Arlene Matthews Uhl is a former psychologist, a professor of developmental psychology. Her book The Complete Idiot's Guide to The Psychology of Happiness is the "prescriptions for happiness from the new field of positive psychology."
An increasing number of psychologists have become interested in positive psychology. Their enthusiasm has captured the attention of countless people who intrigued with the idea of developing skills that can improve the quality of their lives. This remarkable and relevant title offers insights into human nature and techniques that will help you simply achieve the joy. Arlene Matthews Uhl makes her accents on the power of optimism and humour, the benefits of engaging in playful behavior and artistic expression, the power of meditation and exercise, and the importance of nurturing positive relationships...
She thinks that there's a science to being happy, and offers to uncover the history of the human quest for happiness, develop resilience by cultivating your talents and values, find contentment in your job, help others - and gain a new sense of satisfaction...
The Complete Idiot's Guide to Learning Spanish (4th Edition, with interactive AV book, a revolutionary audio and video learning tool for computer or MP3 player) by Gail Stein published in 2006 by Alpha Books, a member of the Penguin Group USA. It is a self-teaching guide that provides the student of Spanish with the necessary tools to learn and assimilate this language. Each chapter is dynamical, with practical aspects that help build student's vocabulary and language structure. This fabulous and easy-going title also focuses on the very important cultural nuances. With this unique book the students not only learn linguistic system of Spanish, but also the Spanish culture, common idiomatic expressions and body language pertinent to Spanish. This guide shows exactly how to develop or improve your speaking and writing skills...We have been inspired by French films, literature, art, music... The most simple statements sound better in French...For years, French teachers have used Gail Stein's French language books in theirs classrooms to aid in teaching the complexity and nuances to their students. In this, 4th edition of The Complete Idiot's Guide Learning French, Gail Stein brings her considerable skills as an educator to the general public and offers the individual learner a practical guide to learning French.
This fabulous book will teach you how to do in en francais: - make introductions, tell time and use numbers, give and ask for directions, order a great meal, socialize at parties and clubs, ask the right questions when shopping, describe yourself and your family, get to know new friends, run everyday errands... This best-selling title was published by Alpha Books in 2006 and available with interactive AV book, a revolutionary audio and video learning tool for computer or MP3 player..
The Complete Idiot's Guide to Arranging and Orchestration: A note-by-note approach to creating great-sounding arrangements by Michael Miller published by Alpha in 2007. A composition without an arrangement is just a melody and chorus. To create a finished musical work, composers need to arrange and orchestrate it. It doesn't matter what kind type of ensemble you're writing for, arranging is important. In this very informative book all different types of arrangements are covered. Even more. The Complete Idiot's Guide to Arranging and Orchestration built on the information presented in Michael Miller's previous music theory and composition books to teach the specific skills needed to arrange and orchestrate different type of music. This fabulous title will teach you how to: extend a basic composition into a sophisticated arrangement, create more exciting harmonies with chord extensions and substitutions, utilize different voicing and voice leading, experiment with melodies and counter-melodies, adapt an arrangements for players and singers of different ages and skill levels, explore modern arranging techniques by building a recording track from the bottom up, uncover the many methods of arranging a popular song - and build a rhythm track fro the bottom up...
The Complete Idiot's Guide to Drawing Superheroes & Villains (illustrated) by Matt Forbeck and Yair Herrera published by Alpha in 2008. This title suggests: "Don't keep your super artistic identity a secret!" The Complete Idiot's Guide to Drawing Superheroes & Villains will guide you step-by-step in drawing an exciting new cast of characters and will help you unleash your imagination to create your own superb. In this title you'll find more than 400 color illustrations, experts tips on how to draw a wide variety of characters, high-tech design ideas, sidekicks and other supporting characters for your universe...The Complete Idiot's Guide to Drawing Superheroes & Villains is the fabulous journey with Matt Forbeck and Yair Herrera in the mysterious and fascinating Art world.
Every Manager's Desk References published by Alpha in 2002. This title is the resource for the skills manager need. Organized for ease-of-reference, Every Manager's Desk References lets you quickly find the precise information you need, to help deal with an issue at hand or come up to speed on a new area of responsibility. In this informative title reader will find an ideas about: managing time and stress plus getting organized, mastering project management and leadership, running meetings and conducting job interviews, dealing with business correspondence, financial reports and presentations, providing customer service, motivating your team... and many more.
The Complete Idiot's Guide to Starting and Running a Retail Store: Stock up on surefire strategies for success by James E. Dion published by Alpha in 2008.James E. Dion is an internationally known consultant, speaker, trainer, and author of the industry classics Retail Selling Ain't Brain Surgery, It's Twice as Hard, and Start and Run a Retail Business.
The Complete Idiot's Guide to Starting and Running a Retail Store will show how to get into this business: information on permits, registration, licenses, and other legal paperwork; advice on hiring, training, and motivating reliable employees; exceptional customer service techniques; creative tips on how to merchandise and market your store... This invaluable book is a guide into the world of the ever-changing and complex retail store business with unique concept that fills a niche in a way no one else is doing... This title published by Alpha in 2008.
The Complete Idiot's Guide to Music History: From pre-historic Africa to classical Europe to American popular music by Michael Miller published by Alpha Books in 2008. This engaging book will show how music history can be fascinating and exciting. With the help of this entertaining and educational title you'll get a pitch-perfect understanding of how music has followed human development, and world events. The Complete Idiot's Guide to Music History contains: -a centuries-spanning overview of influential composers and important musical styles;
-a vibrant perspective on important musical developments;
-toe-tapping coverage of classical, popular, and world music;
-expert suggestions for building a diverse music library.
Michael Miller has wrote more than 80 books over the past two decades. His most successful music books include The Complete Idiot's Guide to Music Theory, and many more.
The Complete Illustrated Idiot's Guide to Anatomy: Get the inside story on the human body! by Mark F. Seifert, Ph.D., published by Alpha in 2008. This title helps you understand what goes on in the human body from head to toe. The Complete Idiot's Guide to Anatomy is step-by-step explanation with hundreds of photos and illustrations. You will find there information on:- skin - how it's made and what it does for the body;
- the heart, capillaries, and other parts of the cardiovascular system;
- the intricate structure of the peripheral nervous system;
- the ways the different regions of the body work together; and more.
Mark F. Seifert is a professor of anatomy and cell biology at Indiana University School of Medicine.
References:
www.penguin.com
Category:
Articles
Book Publishing
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Latest page update: made by premiere
, Jul 21 2009, 4:40 PM EDT
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Edited by premiere
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